Music Video and Commercials Production in the UK Screen Industries: An Overlooked Dynamo of Innovation and Success
Abstract: This report evaluates the significance of the AHRC-funded “Fifty Years of British Music Video” research project and its written and digital outputs on existing knowledge of the UK screen industries. It notes that heretofore music video, like advertising, has been a neglected domain of research commissioned by the British Film Institute and of work archived by the BFI’s National Film Archive. It has also been overlooked in reports commissioned by the Government into the UK’s creative industries. Yet the project’s research findings, taken in collaboration with other past and present research on British film and television, suggest that the sector has played a crucial role in talent development and innovation. The report urges the need for further research in this area.